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Excelsior/Silver Terrace

Excelsior/Silver Terrace

A community advocate for the Excelsior area, spearheaded by the Excelsior Action Group (EAG), is trying to raise money to restore a new sign that reads “The Excelsior”.

 

Welcome to Excelsior/Silver Terrace

 

This neighborhood resembles every other neighborhood in the city—it has a lot of garagelike 2- or 3-bedroom houses with attached garages and a few Victorians. You will see more window bars and front metal gates instead of vinyl fences and plastic bollards. As you explore your new city, you will witness streets named after cities, countries, and continents and notice an increase in automobiles parked on the sidewalk, more houses in need of repair, and the presence of apartments with garages that have been divided into unnecessary rental properties. On the other hand, you see more restored properties in the region with updated and growing price tags as real estate developers and flippers rely on the gentrified neighborhood. Time will reveal who was correct.

 

For a long time, the Granada Theater has been a central feature of the area, located at the intersection of Mission and Ocean. The theater was created by the eminent architect G. Albert Lansburgh for the Excelsior Amusement Company. Several issues of Building and Engineering News published information on this issue in 1921. In 1922, it was first called "Excelsior," but by 1931, the theater in downtown Granada had changed its name to the Paramount, freeing up the name, and so the theater was renamed "Granada." Until the theater closed in 1982, both the name and a vertical "Granada" sign were installed in the Excelsior. Walgreens presently occupies the space that previously housed the Granada Theatre. A community advocate for the Excelsior area, spearheaded by the Excelsior Action Group (EAG), is trying to raise money to restore a new sign that reads “The Excelsior” to help increase the community's identity.

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