Social and Virtual Media: Reshaping the Global Real Estate Market


The growth of social and virtual media has changed the world as we know it, especially when it comes to real estate.


Explore How the Real Estate Market Is Going Digital—and How You Can Take Advantage of It

The growth of social and virtual media has changed the world as we know it, especially when it comes to real estate. COVID-19 has only reinforced the importance of going online to connect with clients.
Social media is a dynamic way for agents to connect with people on a global scale. That means more opportunities to market listings, increase your following, and invite direct interaction between you and your clients. It's a whole new world out there for realtors, and that's exciting! Here are a few ways to take advantage of this and expand your digital presence.

Virtual Tours

Virtual tours have been steadily on the rise for the past few years, but the pandemic has created a massive increase in demand for them. Virtual tours allow realtors to show homes and create 3D renderings of properties online without having to risk the dangers of an in-person showing. 
Prospective buyers also have the benefit of looking at homes they're interested in globally, making it a great asset to international buyers and sellers.

Increasing Brand Visibility

One of the main reasons so many agents are increasing their presence on social media platforms is to build their brand name, cultivate a strong online presence, and connect to potential clients, both locally and internationally. Maintaining a clean, informative, and positive social media feed can significantly increase interaction and forge new connections in a way not previously possible. 
Agents can maintain long standing relationships with past clients more effortlessly than ever before. Tailoring posts to meet the needs of your targeted audience and niche can grow your business and earn you positive buzz and reception that keeps people coming back.


Perhaps one of the biggest and most impactful changes in the real estate market attributed to social media is the new communication methods. Agents are now becoming 100% available and accessible to their clients in a way they haven't been able to before. 
Being active on multiple online platforms lets people interact with you 24/7. It's not just about client interaction, either. Communicating with peers, sharing experiences, and collaborating with others is now as simple as clicking a few buttons.

Digital Marketing Trends

Digital and virtual media have become an essential part of online marketing. It's vital for agents to create polished, user-friendly websites that include videos, slideshows, and other interactive features. To reach new clients, you have to have a robust online presence. 
Building a mobile-friendly website, utilizing video marketing strategies, and launching email campaigns are just a few things that will put you ahead of your competitors. Others have even begun to implement influencer marketing and automated chat features to keep a constant support system to clients at all hours of the day, regardless of location. 
The reality is, in this day and age, if you're not ready and willing to adapt to the technologically heavy wave of the future, you and your business will fall behind.

If you’re looking for a technologically savvy team to help you find homes for sale in San Francisco or a piece of Presidio Heights real estate, contact the Susie Lee Group today. Using their cutting-edge strategies, they can help you find a home that’s perfect for you.

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Susie is currently the proud founder and owner of Susie Lee Group, a team comprised of talented Realtors and professionals that specialize in guiding real estate transactions within the San Francisco and Bay Area market.

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